From SEO to AI Search: How B2B Business Visibility Is Changing
In 2026, B2B business visibility is undergoing a fundamental shift. Search is no longer just a place where customers find a company’s website—it is increasingly becoming a space where business decisions are shaped. Traditional SEO is being complemented by AI Search, and content, technology, data, and brand authority are coming together to form a single, integrated digital visibility system.
“Applicus” developed the brand identity, from the logo to the digital guest experience
In carrying out the project, the Applicus team created the entire digital and visual identity for Casa Nizza D’Oro—from the project name, logo, color palette, and visual style to the content and direction of its social media channels.
The IT company “Applicus” developed a booking platform for an Italian client
Nestled among the picturesque hills of Piedmont, a new, exclusive hotel “Casa Nizza D’Oro” has taken an important step toward digitalization—from now on, guests can conveniently plan their stay and make reservations directly online. This solution was implemented by the Lithuanian-owned IT company “Applicus,” which developed a modern website with an integrated booking and payment system.
Marketing Trends in 2026: What’s New
By 2026, marketing will have definitively transcended the boundaries of traditional communication. It will no longer be a separate department, but rather the architecture of business growth, directly impacting revenue, product development, and the customer experience. Companies no longer seek merely visibility—they are building cohesive, data- and technology-driven ecosystems.
When Partnership Turns Into Results: The Launch of INDUSTEK’s E-Store
A long-standing partnership with INDUSTEK – one of the leading industrial solutions companies in Lithuania – became a solid foundation for a new strategic step: the creation and implementation of an e-commerce platform.
DELL IT Project Campaign – From Idea to Implementation
Together with our long-term client GoIT and their partner Dell Technologies, we created and implemented the DELL Stories campaign in Lithuania, which highlighted the success stories of well-known Lithuanian clients.