IT company “Applicus” successfully completed the “Casa Nizza D’Oro” visual identity development and digitization project—from the project vision and naming to the creation of the logo and the launch of digital channels and a booking platform.
“Casa Nizza D’Oro” is a boutique hospitality project where a historic building, wine culture, and a contemporary hospitality experience come together to form a single, cohesive story.
When developing the project’s communication strategy and identity, one of the most important tasks was to convey not only the uniqueness of the location but also its history.
The 19th-century house is surrounded by a Chardonnay vineyard. The Piedmont landscape, wine culture, and the identity of the Nizza Monferrato region became an integral part of the project’s visual and communication strategy.
As part of the project, the Applicus team created the entire digital and visual identity for Casa Nizza D’Oro. From the project name, logo, color palette, and visual style to the content and direction of social media channels.
The identity created was not limited to public communications. “Applicus” also developed document and communication templates, menus, informational and other handouts for guests and partners, ensuring that the “Casa Nizza D’Oro” identity is consistently applied in the project’s day-to-day operations.
This visual identity was carried over to the website and other digital channels.
“Applicus” has also created a modern digital experience: a website with an integrated booking and payment system tailored to the guest’s journey from their first visit to the time of booking.
The website’s structure, content, and visual design were created to convey the character of the project, the Piedmont landscape, the culture of wine, and the concept of boutique hospitality.
The story of “Casa Nizza D’Oro” began with the location, its landscape, and its wine culture. “Applicus” was tasked with transforming this story into a cohesive visual identity and a contemporary digital experience. From the brand name and logo to the website, social media channels, and the communication tools used in day-to-day operations.
“Casa Nice D’Oro” – boutique A boutique hotel nestled among the vineyards of Piedmont, Italy, offering an exceptional vacation experience in one of Europe’s most famous wine and gastronomy regions. For more information: www.casanizzadoro.com.