{"id":1897,"date":"2026-08-01T08:00:24","date_gmt":"2026-08-01T05:00:24","guid":{"rendered":"https:\/\/www.applicus.eu\/applicus-developed-the-brand-identity-from-the-logo-to-the-digital-guest-experience\/"},"modified":"2026-10-02T17:58:40","modified_gmt":"2026-10-02T14:58:40","slug":"casa-nizza-doro-brand-identity","status":"publish","type":"post","link":"https:\/\/www.applicus.eu\/en\/casa-nizza-doro-brand-identity\/","title":{"rendered":"&#8220;Applicus&#8221; developed the brand identity, from the logo to the digital guest experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1897\" class=\"elementor elementor-1897 elementor-1846\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd0548c e-con-full single-post-top-section e-flex e-con e-parent\" data-id=\"7bd0548c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-773951ea applicus-container applicus-breadcrumb e-flex e-con-boxed e-con e-child\" data-id=\"773951ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4caa80cc elementor-widget elementor-widget-shortcode\" data-id=\"4caa80cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"site-breadcrumb\"><ul><li class=\"breadcrumb-item\"><a href=\"https:\/\/www.applicus.eu\/en\/\" style=\"text-transform: capitalize;\">Applicus Web<\/a><\/li><\/ul><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654516a1 applicus-container post-title-date e-flex e-con-boxed e-con e-child\" data-id=\"654516a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc123e9 elementor-align-center applicus-back-to-news elementor-widget elementor-widget-button\" data-id=\"4cc123e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.applicus.eu\/en\/news\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the news<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6afb02 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1f6afb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">&#8220;Applicus&#8221; developed the brand identity, from the logo to the digital guest experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a666095 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"7a666095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ace4bc6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>01\/08\/2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3817f740 e-con-full single-post-middle-section e-flex e-con e-parent\" data-id=\"3817f740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-10cd84bf applicus-container e-flex e-con-boxed e-con e-child\" data-id=\"10cd84bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-615fd749 e-con-full single-page-container e-flex e-con e-child\" data-id=\"615fd749\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149188b8 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"149188b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-1862 lazyload\" alt=\"\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data-src=\"https:\/\/www.applicus.eu\/wp-content\/uploads\/2026\/08\/Copy-of-Casa-Nizza-DOro-A-Boutique-Wine-Retreat-in-Piedmont.png\" data-srcset=\"https:\/\/www.applicus.eu\/wp-content\/uploads\/2026\/08\/Copy-of-Casa-Nizza-DOro-A-Boutique-Wine-Retreat-in-Piedmont.png 1920w, https:\/\/www.applicus.eu\/wp-content\/uploads\/2026\/08\/Copy-of-Casa-Nizza-DOro-A-Boutique-Wine-Retreat-in-Piedmont-300x169.png 300w, https:\/\/www.applicus.eu\/wp-content\/uploads\/2026\/08\/Copy-of-Casa-Nizza-DOro-A-Boutique-Wine-Retreat-in-Piedmont-1024x576.png 1024w, https:\/\/www.applicus.eu\/wp-content\/uploads\/2026\/08\/Copy-of-Casa-Nizza-DOro-A-Boutique-Wine-Retreat-in-Piedmont-768x432.png 768w, https:\/\/www.applicus.eu\/wp-content\/uploads\/2026\/08\/Copy-of-Casa-Nizza-DOro-A-Boutique-Wine-Retreat-in-Piedmont-1536x864.png 1536w\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf9b13f elementor-widget elementor-widget-text-editor\" data-id=\"1cf9b13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>IT company &#8220;Applicus&#8221; successfully completed the &#8220;Casa Nizza D\u2019Oro&#8221; visual identity development and digitization project\u2014from the project vision and naming to the creation of the logo and the launch of digital channels and a booking platform.<\/strong><\/p><p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"116\" data-end=\"350\">\u201cCasa Nizza D\u2019Oro\u201d is a boutique hospitality project where a historic building, wine culture, and a contemporary hospitality experience come together to form a single, cohesive story.<\/p><p dir=\"auto\" data-start=\"352\" data-end=\"673\">When developing the project\u2019s communication strategy and identity, one of the most important tasks was to convey not only the uniqueness of the location but also its history.<\/p><p dir=\"auto\" data-start=\"352\" data-end=\"673\">The 19th-century house is surrounded by a Chardonnay vineyard. The Piedmont landscape, wine culture, and the identity of the Nizza Monferrato region became an integral part of the project\u2019s visual and communication strategy.<\/p><p class=\"\" dir=\"auto\" data-start=\"675\" data-end=\"903\">As part of the project, the Applicus team created the entire digital and visual identity for Casa Nizza D\u2019Oro. From the project name, logo, color palette, and visual style to the content and direction of social media channels.<\/p><p dir=\"auto\" data-start=\"905\" data-end=\"1247\">The identity created was not limited to public communications. \u201cApplicus\u201d also developed document and communication templates, menus, informational and other handouts for guests and partners, ensuring that the \u201cCasa Nizza D\u2019Oro\u201d identity is consistently applied in the project\u2019s day-to-day operations.<\/p><p dir=\"auto\" data-start=\"1249\" data-end=\"1539\">This visual identity was carried over to the website and other digital channels.<\/p><p dir=\"auto\" data-start=\"1249\" data-end=\"1539\">&#8220;Applicus&#8221; has also created a modern digital experience: a website with an integrated booking and payment system tailored to the guest&#8217;s journey from their first visit to the time of booking.<\/p><p dir=\"auto\" data-start=\"1541\" data-end=\"1721\">The website&#8217;s structure, content, and visual design were created to convey the character of the project, the Piedmont landscape, the culture of wine, and the concept of boutique hospitality.<\/p><p dir=\"auto\" data-start=\"1723\" data-end=\"2043\" data-is-last-node=\"\" data-is-only-node=\"\">The story of \u201cCasa Nizza D\u2019Oro\u201d began with the location, its landscape, and its wine culture. \u201cApplicus\u201d was tasked with transforming this story into a cohesive visual identity and a contemporary digital experience. From the brand name and logo to the website, social media channels, and the communication tools used in day-to-day operations.<\/p><h2><span lang=\"LT-LT\" data-contrast=\"none\">About &#8220;Casa Nizza D&#8217;Oro&#8221;<\/span><\/h2><p><span data-ccp-props=\"{\"><span lang=\"LT-LT\" data-contrast=\"none\"><span data-ccp-parastyle=\"Normal (Web)\">\u201c<\/span><span data-ccp-parastyle=\"Normal (Web)\">Casa<\/span> <span data-ccp-parastyle=\"Normal (Web)\">Nice<\/span> <span data-ccp-parastyle=\"Normal (Web)\">D&#8217;Oro<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u201d \u2013 <\/span><span data-ccp-parastyle=\"Normal (Web)\">boutique<\/span><span data-ccp-parastyle=\"Normal (Web)\"> A boutique hotel nestled among the vineyards of Piedmont, Italy, offering an exceptional vacation experience in one of Europe&#8217;s most famous wine and gastronomy regions. For more information: <\/span> <\/span><a href=\"http:\/\/www.casanizzadoro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"LT-LT\" data-contrast=\"none\"><span data-ccp-charstyle=\"Hyperlink\">www.casanizzadoro.com<\/span><\/span><\/a><span lang=\"LT-LT\" data-contrast=\"none\"><span data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In carrying out the project, the Applicus team created the entire digital and visual identity for Casa Nizza D\u2019Oro\u2014from the project name, logo, color palette, and visual style to the content and direction of its social media channels.<\/p>\n","protected":false},"author":1,"featured_media":1862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[6],"tags":[],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Applicus&quot; 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